There is no universal affiliate or influencer commission rate. The right number depends on gross margin, customer lifetime value, average order value, repeat purchase…
Read insight →Creator marketing is no longer just an awareness tactic. IAB Australia’s September 2026 Creator Connect research found that creators influence brand discovery for 61%…
Read insight →Affiliate reporting has often focused on the last tracked click before a conversion. That is simple, but it can hide the role different partners…
Read insight →AI is changing how consumers discover products and how marketers operate affiliate programs. It can speed up research, partner prospecting, reporting and content workflows,…
Read insight →Recruitment is one of the biggest differences between an affiliate program that exists and one that grows. The objective is not to collect the…
Read insight →Affiliate marketing and influencer marketing overlap, but they are not the same. Affiliate programs traditionally reward measurable outcomes such as sales or leads, while…
Read insight →An influencer affiliate program combines creator content with performance tracking. Instead of treating creators only as media placements, the brand gives selected creators a…
Read insight →Affiliate and partnership marketing in Australia is entering 2027 with stronger commercial credibility. IAB Australia’s 2026 State of the Nation research found that 42%…
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Affiliate marketing is one of the most powerful customer-acquisition channels available today, when it’s built correctly. When launching or scaling, most companies face a…
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Social networking has developed into a significant tool for increasing affiliate sales in the digital age, giving marketers the ability to communicate directly with…
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Learning search engine optimization (SEO) can help you stand out and increase revenue in the fiercely competitive affiliate marketing world. With an emphasis on…
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In this case study, we describe how we used a methodical and strategic strategy to successfully grow a client’s affiliate revenues by 200%. We…
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